Pret A Manger agrees deal with Tesco
By Matt Hall | 15th March 2021
International sandwich shop Pret A Manger has revealed a deal has been struck with Tesco, to sell its baked products in stores across the UK.
The business, with an outlet on Cheltenham High Street, said the deal would initially see its frozen Pret A Manger croissants for baking at home sold across 700 Tesco sites.
Managing director Clare Clough also said that discussions were ongoing for additional products, such as dressings and sauces, to be sold by the supermarket.
She added that the partnership will help the brand to adapt to the 'new normal' and counteract the effect of lockdowns that have forced stores to close.
Last year was a challenging period for Pret A Manger, with a shift in city centre working patterns due to the pandemic causing sales to plunge.
At one-point sales dropped by 80 per cent, and the business axed 2900 jobs and closed 30 shops as part of a restructure.
But it hopes the deal with Tesco will win new customers, ahead of expansion plans to open new stores in suburban areas.
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