Premier Inn target Moreton-in-Marsh for new hotel
By Matt Hall | 9th March 2021
As part of its latest Network Plan, hotel and restaurant group Whitbread has said it is focusing on the Cotswold town for a new hotel.
Whitbread own the hotel chain Premier Inn, and it has plans to create stand-alone hotel sites, joint sites consisting of a Premier Inn hotel with adjoining branded restaurant and small-format sites across the UK.
Moreton-in-Marsh appears on the group's list of target locations, which also includes locations in Oxford and Birmingham.
A spokesperson for Premier Inn told the Cotswold Journal: "Our long-term strategy is to grow, to be ambitious about securing the best sites for our customers in strategic locations, and to identify outstanding opportunities where we know there will be demand for Premier Inn bedrooms.
"We are continuing to look for the next generation of locations for Premier Inn in Gloucestershire.
"The Cotswolds will always be a popular destination for our customers, who are staying with Premier Inn for business, leisure trips and staycations and we are keen to grow our presence there.
"We create new jobs, pay substantial business rates and our guests support local businesses as they go out to eat, drink, visit attractions and experience the local area during their stay with us."
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