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Gloucestershire Business News

Poundland rolls out its Free From range

Budget retailer Poundland, with branches in Gloucester, Cheltenham, Stroud and Tewkesbury, has announced plans to expand its specialist health food range Free From.

The firm is rolling out the range to more than 300 stores across the UK, following a successful trial in selected stores over recent months.

Free From comprises more than 30 items targeted at those with food allergies or intolerances.

Items include dairy-free and gluten-free items such as bread and rolls, porridge, milk, biscuits, cakes, rice, snack bars, pretzels and vegan latte sachets, from brands such as Alpro, Eat Natural, Nakd, Schär and Trek.

The stores getting the new ranges will also have a dedicated Free From bay.

The news follows a successful trial at 16 stores launched last year which the retailer said was "enthusiastically welcomed" by customers.

Poundland's head of fast-moving consumer goods trading Glyn Hughes, said: "Our pilot scheme showed just how much awareness there is about Free From foods such as dairy-free and gluten-free and how important they are to people with allergies and intolerances.

"They want to be able to buy them as part of their regular shop and now customers at hundreds of our stores will be able to pop them in their basket at Poundland's amazing prices."

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