Skip navigation

Gloucestershire Business News

Poundland rolls out its Free From range

Budget retailer Poundland, with branches in Gloucester, Cheltenham, Stroud and Tewkesbury, has announced plans to expand its specialist health food range Free From.

The firm is rolling out the range to more than 300 stores across the UK, following a successful trial in selected stores over recent months.

Free From comprises more than 30 items targeted at those with food allergies or intolerances.

Items include dairy-free and gluten-free items such as bread and rolls, porridge, milk, biscuits, cakes, rice, snack bars, pretzels and vegan latte sachets, from brands such as Alpro, Eat Natural, Nakd, Schär and Trek.

The stores getting the new ranges will also have a dedicated Free From bay.

The news follows a successful trial at 16 stores launched last year which the retailer said was "enthusiastically welcomed" by customers.

Poundland's head of fast-moving consumer goods trading Glyn Hughes, said: "Our pilot scheme showed just how much awareness there is about Free From foods such as dairy-free and gluten-free and how important they are to people with allergies and intolerances.

"They want to be able to buy them as part of their regular shop and now customers at hundreds of our stores will be able to pop them in their basket at Poundland's amazing prices."

Related Articles

Pretty as a picture: Investors snap up art gallery Image

Pretty as a picture: Investors snap up art gallery

Move follows administration for 2006 Cotswold business.

EXCLUSIVE:

EXCLUSIVE: "No" to luxury boost for £12m home

Refusal on Cotswold hideaway with illustrious past.

Countryside 'cut off' as rural 3G shut down Image

Countryside 'cut off' as rural 3G shut down

The countryside is being cut off by the mobile phone networks’ switch-off of 3G signal, rural organisations have warned.

Gloucester announces new head of culture and leisure services Image

Gloucester announces new head of culture and leisure services

Louisa Davies has been appointed the new head of culture and leisure services for Gloucester City Council.

Copyright 2024 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.