Shoppers will be able to benefit from discounts of up to 70 per cent from some of the Cotswolds' favourite retailers.

The popular event will be held for the fourth consecutive year on Sunday, January 26 in The Princess Hall at Cheltenham Ladies College.

Cheltenham BID has brought together ten businesses for Cheltenham's Boutique Sale 2020. With free admission to the event, they are looking forward to welcoming hundreds of shoppers between 11am and 3pm.

The first three events have seen more than 600 people coming through the doors on the day, taking advantage of the array of women's and men's fashion, shoes, jewellery, beauty products and wedding attire on offer.

The BID is pleased to welcome back Beards, Bodega, Cocoa Couture, Harris Rea, James of Montpellier, Keith Scarrott Shoes, Law & Co and Molton Brown. Joining them for the first time will be Arkell & Wills and Jackeroo Boutique.

Richard Dare, owner of James of Montpellier said: "This is our fourth year at the Boutique sale and we just keep on coming back because it works so well for us.

"By combining our efforts with other local businesses, the event brilliantly showcases some of the exceptional retail brands we have in Cheltenham. Not only that, it also really does provide customers with the perfect opportunity to pick up some true bargains."

Bargain hunters will have the chance to enter a Facebook competition in the lead-up to the event. They could win a £50 voucher to spend with their favourite retailer on the day. While they make up their mind, they can relax in the café and enjoy refreshments which will be provided by the Cheltenham Ladies College café.

This popular shopping experience is a great way to support local businesses and get the look you want this winter for a real bargain.

To find out more, please visit https://www.visitcheltenham.com/blog/read/2019/12/the-popular-cheltenham-boutique-sale-returning-in-a-few-weeks-b434.

For more information about Cheltenham BID, visit www.cheltenhambid.co.uk or email belinda@cheltenhambid.co.uk.