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Gloucestershire Business News

Plans to redevelop part of the Promenade unveiled

New plans to partially demolish and redevelop a section of the Promenade in Cheltenham have been unveiled.

Cheltine Ltd wants to transform the upper floors of 102-106 into nine flats and create a new commercial unit behind them.

It has submitted a fresh set of proposals after its previous idea to knock down a larger portion of the site was rebuffed.

The building is Grade II Listed with an empty shop on the ground floor of 102-104 and 106 home to Little Dobbies.

The 1845 Cheltenham Plan shows the original properties set back from the rest of the building line and the landmark street labelled 'Promenade Villas', implying residential use

By 1883 the properties were level with the rest of the shop strip, suggesting the addition of the commercial frontages.

The shops have previously been occupied by the likes of Dale Forty and Co pianoforte and harmonium tuners, Wolfe and Hollander, luggage maker W. Coltman, Beetham & Clark, chemists, photographer Urwin Frank Oswald and costumier Lafayette Ltd and most recently White Stuff and Gap.

The applicant said the upper floors are currently run down and underutilised.

A statement  by coombes everitt architects on behalf of Cheltine said: "The driver for this application is in answer to the economic changes on the high street and the reduction in retail areas and values.

"The proposed solution is based on the reduction of the existing retail floorspaces, now covered under separate planning approvals, the conversion of the upper floors of the existing buildings into apartments and the redevelopment of the rear buildings to provide space for a new apartment building.

"The project has been through a number of pre planning application enquiries, consultations and a full planning application for a mixed use development, the latest of which has been withdrawn due to complications with the Environment Agency.

"It has therefore been agreed to omit the contentious works to the rear of 106 Promenade and concentrate on the conversion of the existing buildings.

"The rear section of the building can then be refurbished and let commercially in its current form and use class."

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