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Gloucestershire Business News

Plans for 54 homes on former chemical factory given the green light

Work is set to start on a new housing estate in Prestbury that will see 54 homes built on the site of a former chemicals company's factory.

Housing association Bromford have been given the green light by Cheltenham Borough Council for the development on the site of the former Premiere Products Factory in Bouncers Lane.

Derelict since the local branch of the firm moved out three years ago, the existing factory buildings were razed to the ground in preparation for cleaning the site.

In place of the factory, 54 one, two, three and four-bedroom homes will be built, with work likely to commence before the end of 2019.


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Andy Rhoades, Bromford's associate director of land and planning, said: "We were delighted to acquire this site and now to have received planning permission from our partners at the local authority.

"The land is in a very desirable location close to the centre of Cheltenham with its vast array of shops, restaurants, parks and leisure centres.

"As one of the main housing providers in Gloucestershire, this is an area we know well and where we are really keen to invest in.

"The derelict site has been quite an eyesore and we're confident this development will significantly enhance the area as well as making inroads in meeting the growing demand for housing for local people in and around Cheltenham."

The 1.7 hectare housing estate will include residential parking, landscaped gardens and a new access road off Bouncers Lane.

It will sit next to 12 homes that were built on the former Machine Division of the Premiere Products factory that were built on the other side of the road in 2013.

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