Partnership looks to spread festive kindness
By Rob Freeman | 13th November 2020
The Home-Start Gloucestershire charity has teamed up with FareShare, John Lewis and Waitrose in a bid to create kindness to help struggling families this Christmas.
With the coronavirus pandemic adding extra uncertainty, anxiety and isolation, the Home-Start consortium (made up of the North and West Gloucestershire, Cotswolds and Stroud and Gloucester branches of a national network) provides support and links families with community services such as food banks.
The campaign with the John Lewis Partnership aims to raise £5million for the work of Home-Start and FareShare to encourage communities and customers to embrace the Christmas spirit and give what they can.
It comes as John Lewis launches this year's Christmas advert which focuses on kindness.
Funds raised will enable Home-Start to support families through volunteer visits and friendship and FareShare to support essential food provision.
An additional £1m has been allocated to John Lewis and Waitrose stores to work directly with local Home-Starts and FareShares to help families hit hardest by the Covid-19.
Together, the partnership aims to support at least 100,000 families.
Home-Start North and West Gloucestershire executive director Emma Dejardins said: "We are thrilled to be working with John Lewis Partnership this Christmas.
"Delivering the vital work that we do in our collective communities has been all the more challenging this year, but we're proud of the way we have continued to help families in Gloucestershire when they've needed it most."
She continued: "This news is extremely exciting, and we have already begun planning activity with our respective stores in Cheltenham, Stroud, and the wider Cotswolds area for this pivotal time of year and beyond.
"We cannot wait to see how many more families we can reach and lives we can transform now we have the collective power of John Lewis partnerships colleagues, customers and communities in our corner."
John Lewis & Partners executive director Pippa Wick said: "In a year like no other, the world has changed - so we will be delivering a Christmas campaign like no other.
"During 2020 we've seen some inspiring and heart-warming acts of kindness throughout our country and our communities.
"Now we want to build on this spirit to create a legacy that extends well beyond Christmas.
"Together we can all make a big difference to the families who need our help most."
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