Pair who founded Cotswolds food company are named as Food Heroes in industry awards
By James Young | 18th December 2019
The founders of a Cotswolds company that produce organic and plant-based food have been named Food Heroes at a prestigious national industry awards ceremony.
Anne Madden and James White established Cirencester-based Just Wholefoods in 1989 were presented with the Food Hero award at the Quality Food and Drink Awards.
The award recognised their significant contribution to the organic and plant-based food industry having brought one of the first organic and vegan sweets to the UK market.
Their gummy bears have been produced in Cirencester, along with 15 other plant-based products since the pair first went into business together at the end of the 1980s.
Anne Madden said: "We were delighted and very touched to have been recognised in this way.
"When we started Just Wholefoods back in 1989 we had no idea that our company would become such a popular brand and we feel extremely proud to have achieved this."
Joe Snow, Director of Just Wholefoods, said: "I'm over the moon for Anne and James - I can't think of two people more deserving of winning this award.
"To produce such a range of innovative products themselves is unbelievably impressive.
"Their knowledge and passion for food is outstanding and this is what has kept them in good stead whilst other businesses have come and gone.
"It is testament to their thorough understanding of all things organic and plant based that I am constantly calling upon their wisdom.
"They are truly the kindest and hardest working people I have ever had the pleasure to meet and work with.
"They are thoroughly deserving of the Food Hero Award, as they have been significant trailblazers for the now burgeoning plant-based and organic market."
Just Wholefoods celebrated a double award win on the night, with a win in the confectionary category for their organic and vegan Frooty Fruits.
Made in small batches at their Love Lane base, Frooty Fruits are what the company calls "the ultimate guilt-free sweets."
Made from 10 per cent natural fruit juices they contain no artificial colours of flavours and are gelatine, palm oil and gluten free.
They fought off stiff competition from Marks and Spencers' famous Percy Pig Chews and ASDA Party Llamas to claim the award.
Mr Snow added: "It goes without saying that I am thrilled for this recognition.
"It is testament to the quality and care we put into our sweets and is the cherry on top of a great year full of new listings, awards and interest in the Just Wholefoods brand.
"Whether you are or aren't vegan, young or adult, our organic sweets appeal to all."
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