An exclusive launch party was staged to mark the 30th anniversary of a certain cider maker - and draw attention to an exciting new business development in Gloucestershire.

It is Dunkertons Organic Cidery and its new shop at the fast-developing Dowdeswell Park near Cheltenham which was the headline act.

As happens when the man behind the business is also one of the county's most successful and wealthy businessmen - one Julian Dunkerton, founder of fashion brand Superdry - the event quickly became a hot ticket.

At the heart of it is the celebration of the company's official relocation from Pembridge Herefordshire to Charlton Kings and 30 years of Soil Association certification - and business park growing around the business.

But importantly it was also to honour the commitment of Ivor and Susie Dunkerton - Julian's father - who founded the business and pioneered the production of organic cider and perry in the UK.

Jeremy Benson, managing director at Dunkertons Cider Co, said: "Since we moved across the border from Herefordshire to Gloucestershire, we've been working in partnership with Dowdeswell Contractors (Dowdeswell Estates) to create not only a visually stunning shop, but a premium shopping experience where people can come and sample the ciders, buy from the barrel, and book tours."

Gloucester ground works business EMG also worked on the construction of the site. 

Mr Dunkerton, said, "The move to Dowdeswell Park facilitates our future growth plans which includes creating new ciders and exporting to further overseas territories.

"Our new site has a purposely built shop for fans of our cider to come and buy from us as well as book cider tours and tastings."

As well as holding organic status for their orchards, Dunkertons Organic Cider Co also sponsors The Peoples Trust for Endangered Species.

Having built the largest cidery in Gloucestershire, the shop is the latest addition to the Dunkertons Organic Cider Co's new headquarters, which will be open to the public looking to purchase products from the cider range or book a tour.

The launch event also boasted cider tasting and organic food available from Ronnie Bonetti, head chef at Julian Dunkerton's Lucky Onion hotel group.

As the party got started there were also performances from musicians, including Thrill Collins, DJ Dickie Butcher and singer Tilly Leighton.

Nine different ciders and perry were available, including both blended and single varieties; all gluten free, suitable for vegans and vegetarians and made using traditional cider apples and perry pears. Dunkertons can lay claim to being the only brand in the UK with an entirely organic range of hand blended ciders and perry, with each one 100 per cent traceable back to the orchard of origin.

Also available to purchase in the new shop at Dowdeswell Park were freshly baked organic breads from the Artisan Boulangerie Co, cheeses from various organic suppliers and, The Kitchen Garden products exclusively made in partnership with Dunkertons using their award winning Black Fox cider.