Online betting firm buys William Hill
By Richard Wright | 9th September 2021
Betting shop operator William Hill has been sold to online gambling operator 888.
The £2.2 billion deal is for the firm's non-US assets which includes more than 1,400 betting shops in the UK.
William Hill was only sold last year to US firm Caesars Entertainment for £2.9 billion.
Itai Pazner, CEO of 888, said: "The acquisition of William Hill International is a transformational and hugely exciting moment in 888's history.
"This transaction will create one of the world's leading online betting and gaming groups with superior scale, exceptional brands, increased diversification, and a platform for strong growth."
Lord Jon Mendelsohn, Chair of 888, said: "This acquisition is an incredible opportunity to combine our world-class gaming brand with a unique and iconic sports betting brand to create a global leader in the online sports betting and gaming industry."
Ulrik Bengtsson, CEO of WHI, said: "Scale is increasingly important in our sector and the combination of the businesses will provide a powerful alignment of brands and technology."
Copyright 2021 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.