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Gloucestershire Business News

Online betting firm buys William Hill

Betting shop operator William Hill has been sold to online gambling operator 888.

The £2.2 billion deal is for the firm's non-US assets which includes more than 1,400 betting shops in the UK.

William Hill was only sold last year to US firm Caesars Entertainment for £2.9 billion.

Itai Pazner, CEO of 888, said: "The acquisition of William Hill International is a transformational and hugely exciting moment in 888's history.

"This transaction will create one of the world's leading online betting and gaming groups with superior scale, exceptional brands, increased diversification, and a platform for strong growth."

Lord Jon Mendelsohn, Chair of 888, said: "This acquisition is an incredible opportunity to combine our world-class gaming brand with a unique and iconic sports betting brand to create a global leader in the online sports betting and gaming industry."

Ulrik Bengtsson, CEO of WHI, said: "Scale is increasingly important in our sector and the combination of the businesses will provide a powerful alignment of brands and technology."

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