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Gloucestershire Business News

Next signs sportswear deal

Next has signed a partnership to broaden its range of licensed sport merchandise.

The retailer, which has stores in Cheltenham and Gloucester, is teaming up with digital sports platform Fanatics, as reported by Retail Gazette.

The partnership means Next will start offering thousands of officially licensed products from all major European football leagues, international football teams, rugby, Formula 1 and more.

Fanatics works with more than 900 of the biggest sports teams, sporting organisations and leagues in the world, including The FA, England Rugby, Chelsea, Manchester United, Paris Saint-Germain, UEFA, Formula 1, NFL and NBA.

The partnership with Next is the first of its kind in Europe for Fanatics.

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