The owner of the Gloucester Citizen and Gloucestershire Echo newspapers has announced it will cut hundreds of jobs.

Reach, which also owns the Western Daily Press, has announced 321 redundancies and 135 new roles at the news firm in "the biggest reorganisation we've ever undertaken".

The company owns the Daily Mirror, the Daily Express and a raft of regional titles, including the Manchester Evening News, Birmingham Mail and Liverpool Echo.

Reach, which also owns the Manchester Evening News, Birmingham Mail and Liverpool Echo, is pivoting to video and plans to share more content across its titles.

The announcement comes as Reach continues to embrace artificial intelligence (AI) tools, which the National Union of Journalists (NUJ) said raises job concerns.

The NUJ said morale was being "dragged down" by the threat of job losses in the latest round of redundancies in recent years.

The news group said it would speak directly to everyone whose job is affected by the changes.

As part of the shake up, Reach plans to create a "live news network" which would allow a single journalist to write breaking stories for multiple titles at once.

It also plans to put a "new focus" on digital subscriptions as tabloid rivals The Sun and the Daily Mail begin to introduce paywalled online content.

David Higgerson, chief content officer at Reach, said: "The changes we are seeing in the landscape right now demand a wholesale change in how we operate and how we tell stories. For our editorial teams, we will need to adopt a different way of working from top to bottom."

The announcement comes in addition to the redundancies Reach announced in July, which put over 100 jobs at risk, and other redundancy rounds in the past few years.

The group revealed in July it had made £27m in pre-tax profit for the first half of the year and said it wanted to "reach new audiences, increase our video content and accelerate our tech and AI capabilities".

The announcement comes as the cover price of the Citizen and Echo was increased by 20p to £3.40.

Last week, Punchline reported that Candia McKormack was stepping down as editor of Cotswold Life magazine. She said generative AI was being introduced into publishing as a way to help ease the increasing pressures being put on writers and editors and cuts were being made across the board.