New wine subscription service
By Richard Wright | 2nd September 2021
Majestic, the UK's largest specialist wine retailer, with branches in Gloucester, Cheltenham, Stroud and Cirencester, has revealed details of its new subscription 'Wine Club'.
The service improves on the retailer's previous 'Wine Concierge' offer, which was launched in 2017 under the Naked Wines management.
The subscription market has rocketed over the last year in the UK, particularly in the wake of Covid. It is now predicted to be worth over £1bn in 2022 according to a report by the Royal Mail and is forecast to grow by 11.5% a year for the next three to five years.
A number of new online wine retailers have emerged since March 2020 and following customer research, the traditionally 'bricks and mortar' Majestic is now also targeting the sector saying it will put 'wine quality over gimmicks'.
Majestic says The Wine Club marks a 'step change' in wine subscriptions aimed at not only providing high quality bottles - but also educational materials, video tastings and expert advice at an accessible level.
Each quarterly selection will be themed around a key grape, region or style delivered direct to customers. Through a digital community, members will then get a chance to meet winemakers, access in-depth content about the wines and their creators, see food recipes and matching and share their feedback around each bottle.
Mark Capon, director of subscription at Majestic Wines said: "In launching The Wine Club, we wanted to create a business which is, to its core, 'Majestic'. This means something which is built around our strengths as a business - unbeatable accessible expertise, providing access to unique and limited wine from some of the very best producers, and giving consumers a journey to discover wine in a truly innovative way."
The company says it has identified 1.5 million subscribers in its target market and has conducted extensive research to understand exactly what they want.
Capon added: "It's told us that it's not just about having a token free bottle or discount here or there, but instead making sure every case is a real delight. That it educates your palate, entertains you and your friends and hits the spot in terms of enjoyment."
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