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Gloucestershire Business News

New video launched to promote Gloucestershire on the international stage

The Invest in Gloucestershire team, part of GFirstLEP, have released a new video highlighting the county's strengths in cyber and digital technology, agri-tech, advanced engineering and renewables.

Gloucestershire is said to have an impressive reputation for high growth business and innovation, especially now with the county earmarked for strong economic growth and many new infrastructure and development projects such as the Forum in Gloucester and the Golden Valley development in West Cheltenham.

The promotional video has been produced to reach out to international businesses to showcase the many benefits and assets the county has to offer and demonstrate that Gloucestershire is a great place for businesses to innovate and grow.

Utilising many local successful businesses and iconic locations including Moog, Sartorius, Gloucester Cathedral, Cheltenham Racecourse, Gloucestershire Airport and Cotswold Airport, the video also showcases the fantastic local talent and educational offering and of course the area's stunning location.

As well as being used to attract new businesses to the area, existing firms can use the video in HR campaigns to attract new talent.

The Inward Investment team at GFirst LEP, an EU-funded project, was set up in 2019 to attract new Foreign Direct Investment (FDI) into Gloucestershire.

It aims to facilitate investment, innovation and growth to the region, and has celebrated some impressive new inward investors who are working in sustainable technology and innovation. This includes ZeroAvia; a US aerospace firm leading the way in hydrogen technology.

The project has already helped to create over 60 highly skilled jobs and the team will be promoting the video at a select number of targeted global events.

Phil Clement, head of Inward Investment said: "This business-focussed video allows us to highlight to key decision-makers in firms across the world the benefits of locating a business in Gloucestershire. It will be an important tool for our international promotional activities."

For further information on GFirst LEP and their Inward Investment project, email

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