Gloucester Quays has welcomed a new arrival with discount store Beauty Outlet opening its doors today.

One of the fastest-growing outlet retailers in the UK, Beauty Outlet has signed a five-year lease on the 2,800sq ft site - next to the Gloucester Rugby store - which will create 20 jobs.

Director Graeme Eastwood said: "We're delighted we're bringing Beauty Outlet to Gloucester Quays - the centre creates the perfect backdrop for our lifestyle beauty brand thanks to its great range of retailers, restaurants and experiences in a stunning location in the centre of Gloucester.

"We look forward to seeing similar successes to our existing Lifestyle Outlets store at Quayside MediaCity."

Founded in 2014, Beauty Outlet sells a wide range of beauty products from household names such as Elizabeth Arden, Max Factor, Revlon and Rimmel London.

If follows the arrival of recent tenants including Tommy Hilfiger, Barbour, Salt Rock and Weird Fish.

Jason Pullen, managing director at the Quays' operator Lifestyle Outlets, said: "We're continuously working to ensure Gloucester Quays is a go-to destination in the city for shopping, dining and entertainment.

"Adding a brand like Beauty Outlet expands our health and beauty offering and will hugely increase the increase the appeal of the centre to our customers.

"Lifestyle Outlets prides itself in delivering experience-led outlet shopping and we've seen ongoing success, enabling us to bring in new brands and enhance the offering across our schemes, with Beauty Outlet set to be a fantastic new addition."