Aschurch-based Lakes Bathrooms has appointed a new sales and marketing director.

Mike Tattam (pictured) joins the company from Timbmet Ltd, where he worked as sales and marketing director and commercial director. Previously he held senior positions at both Russell Timber Technology and Jablite Ltd. He has more than 25 years' experience in the construction industry, working with distributors, contractors and specifiers.

In his new role at Lakes Bathrooms, Mike will manage a team of 16 and will be responsible for growing and developing the sales force.

Working with managing director Bev Brown, he will be repositioning and raising awareness of the Lakes Bathrooms brand and the services that it offers.

He said: "I am thrilled to have joined Lakes Bathrooms at such an exciting time. I am looking forward to building on its excellent reputation and product offering, growing the brand and opening up fresh opportunities for even greater growth."

Managing director Bev Brown said: "We're delighted to welcome Mike to the board as our new sales and marketing director. His vast operational and commercial experience, in addition to his extensive knowledge and understanding of the supply chain and proven track record of achieving strong sales growth in his various roles, makes him the perfect addition to our team."