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Gloucestershire Business News

New online travel pages launched to encourage active travel in Cheltenham

A new online resource designed to make active travel easier for people in Cheltenham is launched today.

Sustrans, the charity making it easier for people to walk and cycle, in collaboration with the Cheltenham Business Improvement District (BID) have created new online travel pages to help locals travel more actively and sustainably to and from work.

Together, they developed the series of travel pages on the Visit Cheltenham website under the 'Your Visit' section to help support employees in the Cheltenham BID, as well as residents and visitors to the town.

The pages have useful information and suggestions for more sustainable and enjoyable ways to travel to and around the town, including bicycle, on foot, public transport and the park and ride scheme.

Kevan Blackadder, BID director, Cheltenham BID said: "It is important that detailed information is readily available about how to get to and around Cheltenham. This applies as much to locals as it does to visitors to the town.

"In the past, the information has been both confusing and lacking in detail. I'm delighted that by working with Sustrans, we now have easy-to-understand travel information available online which will help you plan your journey to and around Cheltenham."

Employees who encourage staff to actively travel to work create many benefits including staff having fewer sick days, reducing rush hour congestion and ensuring employees are healthier people.

Punchline says: This initiative is welcomed and at last a common-sense approach has been launched to increase the number of employees walking and cycling to work.

What do you think? Email mark@moosemarketingandpr.co.uk

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