Manufacturing firm Advanced Insulation Systems has unveiled its new name, brand identity, logo, and website.

With its head office at Quedgeley West Business Park, the company said it had undergone a complete brand review and update to reflect its current position and offering to the energy market.

Until now, you may have known them as Advanced Insulation Systems - AI or AIS for short.

But to simplify what they are called and to better reflect the changes in their solution and product offering, their name will change to Advanced Innergy Solutions and will be known simply as AIS.

AIS said they have always provided advanced solutions for their customers and the addition of the word 'Innergy' captures the innovative nature of their products and solutions for the energy sector.

The move is also said to align with its acquisitions by adding AIS to Covertherm, Manuplas and Bardot, further strengthening the ties and increase the combined efforts of the team.

Managing director Andrew Bennion said: "It was important during this process that AIS retained its history and established presence in core sectors by undergoing an evolution rather than a revolution, but at the same time updating our name and branding to future proof our growth.

"The original name and logo helped the company establish itself as a leading fire protection and insulation provider for the oil and gas sector for over twenty years, the new name and branding simplifies and consolidates their offering and will enable the company to continue with their diversification plans."