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Gloucestershire Business News

AT LAST: How did Cheltenham cope without a dry-aged beef cabinet and frozen pick and mix counter?

The days of Cheltonians having to make do without a supermarket with its own dry-aged beef cabinet are over.

Because thanks to the recent refurbishment of the Waitrose superstore, that dream is now a reality.

And what's more the store now has its own sushi counter, cookery school and a frozen pick and mix station.

The new look store opened its doors after a refit today, becoming only the second Waitrose in the country to introduce a 'Waitrose Unpacked' section.

That allows customers to select from a range of packaging-free products to test how they maybe prepared to shop differently, with the aim of saving thousands of tonnes of plastic.

The store as a dedicated refillable zone for dispensing dried products, the frozen pick and mix and coffee, wine and beer refills as well as refillables for detergent and washing up liquid.

There is a new dry-aged beef cabinet and a redesigned and larger café with what the store calls a "wider menu."

The meat, fish, cheese and deli counters have been updated and customers are being offered 10 per cent off when they bring their own containers, for a limited time.

The drinks counter has also been updated with a larger assortment of beer wine and spirits.

Branch manager Mike Snowdon said: "We are the second largest Waitrose shop in our estate so this represents a significant investment and we're excited to show our customers the transformation that has taken place.

"We're thrilled to be only the second of our shops to have Waitrose Unpacked and will be looking for as much feedback as possible from our customers.

"We're still testing the different concepts so Cheltenham shoppers will have a huge say on how we can develop ideas which have the potential to be rolled out more widely."

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