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Gloucestershire Business News

New look, new badge and new colours for Gloucester City Football Club

Gloucester City Football Club have unveiled a new-look club crest and are set to change their colours from next season.

Known as the Tigers since the 1980s when a tie-in with Westbury Homes saw the club change from their traditional red colours to yellow and black, the club are set to change back to red in 2019.

Raging Bull will make the new kit and become a major sponsor of the club as it seeks to end a 12-year exile from the city and return to a newly-built ground at Meadow Park.

Whereas the old crest had no link to Gloucester, the new one is full of nods to the heraldry and history of the city.

It contains silhouettes of tall ships, Gloucester Cathedral and Gloucester Docks, as well as the Commonwealth Coat of Arms that was presented to the city in 1652.

That features a gold shield with three red chevrons and ten torteaux in a three-three-three-one formation.

It was said to have been presented to the city in recognition for its citizens' support of the parliamentary cause in the English Civil War.

The crest also features the Gloucestershire county motto 'Prorsum Semper' in latin, the translation of which means always forward.

In a statement that was released with the first official picture of the crest the club said they were "proud to reveal the new badge."

It continued: "Incorporating the city skyline, they year of formation and the city heraldic shield, the Club see this as a true acknowledgement of our city and our place within it.

"The Gloucestershire county motto 'Prorsum Semper' meaning 'Ever Forward' signals the Club's intent to not only remember where we've come from but to also look forward to the next chapter of our journey as we look to finally bring the Club back to the heart of the city."

Gloucester City were flooded out of their Sudmeadow Road home by the July 2007 floods that rendered Meadow Park unusable and uninsurable in its previous form.

After a lengthy search for alternative sites within the city, the club submitted ambitious plans for a return home in 2010, but resubmitted 'scaled down' plans in 2012.

Those were 'minded for approval' by the city council, but work did not begin due to the complexities of the flood modelling and funding of the project.

A third set of plans were submitted in 2014 and those were again scaled back earlier this year.

They will be heard by Gloucester CIty Council Planners on May 8.

The new ground would sit four metres higher than the old, preventing the flooding problems of old.

The club hope to return home sometime during the 2019/2020 season - which will be their 13th away from the city.

Since the flooding, City have played at Forest Green Rovers' Nailsworth Ground, at Cirencester Town, Cheltenham Town and currently play over the Worcestershire border at Evesham United.

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