Great Western Air Ambulance Charity (GWAAC) is opening the doors to its new shop in the heart of Gloucester next week.

A ribbon-cutting ceremony will take place 9am on Tuesday, March 14 and will be immediately followed by the doors opening to the public.

Local shoppers are invited to celebrate by heading to the store to grab a bargain. For one day only, the charity is offering the chance to buy four items and get the cheapest free.

Customers will have their pick of the best items in the store, with an opportunity to learn more about the charity and volunteering opportunities. The charity is also encouraging the people of Gloucester and surrounding areas to donate unwanted items to the new shop.

The new shop will be GWAAC's biggest store to date, occupying the former Shoe Zone at 28 Northgate Street, Gloucester.

Ellen Watkins, multi-shop manager, Gloucester, GWAAC, said: "Our new Gloucester shop is just down the road from our smaller boutique shop, which opened in December last year. It offers local people a full range of pre-loved items from gifts to clothes to bric-a-brac. And it sits right in the heart of a community that sees the value in buying second-hand goods, reusing and recycling."

The new shop will be GWAAC's fifth in the region. As well as the nearby Southgate boutique store, GWAAC charity shops can also be found in Cheltenham, Westbury-on-Trym and Yate.

All items purchased will help raise vital funds for GWAAC, which will enable it to continue providing a lifesaving service to local communities.

Jason Webster, retail manager, GWAAC, said: "The new shop will help raise awareness of the charity's lifesaving work in Gloucester and raise much-needed funds to keep the crew flying and to ensure that they can continue to be there for those in need. I'm hoping, that along with our boutique shop just along the road, it will encourage people to shop local and support their high street. It will also mean that GWAAC becomes a household name for the communities we serve."

The shop will be open from 9am to 5pm Monday to Saturday. Anyone with any good-quality clothing, accessories and bric-a-brac donations should leave them with someone at the shop during the day.

Anyone interested in volunteering for the local air ambulance charity's new shop can find out more by asking inside the shop.