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Gloucestershire Business News

New Gloucester Rugby logo causes mini stampede at Kingsholm

If ever Gloucester Rugby had to brace itself for a big hit it might have thought it would come just after it threw the hot potato that is its new logo to fans.

A furore broke out when Gloucester last changed its crest back in 2005, a move which allowed the club to own the copyright - a trademark which was renewed last year and runs until January 2026.

The still more contentious proposal of changing the club name - to Gloucester Lions - was also mooted under the late chairman Tom Walkinshaw, but was shouted down by fans.

However, the big hit post yesterday's grand reveal of the new adopted logo - a white lion on a cherry red background within a shield - never came. News of the logo was caught by fans and, if social media is anything to go by, they appear to be running with it - or for it to be more precise.

A Tweet from the club this morning claimed there had been a rush by some to be the first to get their hands-on shirts bearing the new crest.

"The first 1000 @gloucesterrugby 2018-19 Home Shirts are flying off the shelves!! Order yours online now to avoid missing out."

At £55 a piece (prices from the club's own website for a replica 2018/2019 adult home shirt) that would make the club £5,500 up - when it clears that first batch of stock.

Stephen Vaughan, chief executive of Gloucester Rugby, said: "Reaction to the new shirt design has been overwhelmingly positive. The first 1000 shirts went on sale online, at the club shop at Kingsholm and at the mega store at Gloucester Quays immediately following yesterday's announcement.

"Sales have already been terrific, the shirts are flying off the shelves and it looks as though it's going to be a really popular design."

Pictured above: Yesterday's badge

Read more: Gloucester Rugby reveals new logo 

Read more: Gloucester Rugby fans brace themselves after Bristol Bears rebrand 

The shield and lion on the new logo are said to reflect the city's history, stemming from the club's original use of the city crest.

Mr Vaughan added: "We now have a master brand that does that really well and will support our ambitions for the future. The name of the club was never in question and we remain Gloucester Rugby.

"The Gloucester Rugby brand is a key element in terms of the future success of the club and whilst we know for some people it will take a little getting used to, we are really proud of what has been developed and know the changes will support our ambitions for the future."

Helen Roe, Gloucester Rugby's head of marketing and communications said: "It is key that Gloucester Rugby protect and looks after its brand."

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