Skip navigation

Gloucestershire Business News

New concept store for homeware retailer

Homeware retailer Dunelm has opened its first high street store, bringing together bestsellers from its usual out-of-town stores.

The new concept store, Dunelm Edit, was opened in Crawley, West Sussex at the end of May, as reported by Retail Gazette.

Dunelm, which has stores in Gloucester and Cheltenham, recently reopened all of its stores, after the government updated its lockdown guidelines to include homeware and furniture stores as 'essential retailers'.

Dunelm Edit features products that are most popular in the Crawley area and the company said this localised way of stocking the store would be replicated in future branches, as the concept expands to other areas.

The new store also features dedicated live, eat and sleep zones to help customers to shop. Customers aren't just limited to the products available in store, as products available online are also made shoppable through the displays. Customers can even see curtains, blinds and wallpaper come to life at Dunelm Edit using augmented reality technology.

Related Articles

Stroud extends free parking to help recovery Image

Stroud extends free parking to help recovery

The return of parking charges in Stroud town centre has been put back until July 21 to help traders recover from the impact of the coronavirus pandemic.

Gloucester Cathedral's liberty bells celebrate US friendship Image

Gloucester Cathedral's liberty bells celebrate US friendship

US Army soldiers serving with NATO in Gloucester have marked Independence Day as the Cathedral’s bells chimed the America national anthem.

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, July 3 Image

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, July 3

The latest important news and updates from across Gloucestershire as the coronavirus crisis continues.

Bella Italia and Cafe Rouge closures cost 1,900 jobs Image

Bella Italia and Cafe Rouge closures cost 1,900 jobs

Cheltenham's Promenade and Gloucester Quays are both on a list of closures as the owner of restaurant chains Cafe Rouge and Bella Italia has gone into administration.

Copyright 2020 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.