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Gloucestershire Business News

New boss sought for Superdry

Returning to the board of Superdry may have looked like a close run thing, but investors have now made their feelings on the Julian Dunkerton-led coup crystal clear at this week's AGM.

Mr Dunkerton had stepped down from the company he founded in March of 2018 after a disagreement over strategy at the fashion chain.

But on April 2 this year, in what was described as a "bad-tempered" shareholder meeting in the city Mr Dunkerton scraped together 51.15 per cent of the vote to enable his return.

It was a move motivated by a desire to return the business he famously founded on a market stall to success, but also one which prompted an exodus in board-room.

Any doubts shareholders do not have complete faith in Mr Dunkerton, who has vowed to get the firm back on track, can now be put to bed.

Investors reportedly re-elected him to interim chief executive this week by 99.97 per cent. How long he will remain in the roll is another thing.

According to the news website City AM Superdry has hired headhunters to replace him as chief executive, although "he is expected to remain closely involved with the company".

For his part, Mr Dunkerton has cautioned that his turnaround plan could take a number of years.

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