Demand seems to know no bounds for a mobile phone game created in the Cotswolds which has become a world-wide hit and reached number one in 80-plus countries.

Roller Splat, created by Cirencester-based Neon Play topped the free download charts in the United States - ahead of YouTube, Instagram, Snapchat and Netflix.

The game sees the user swipe to send a paintball through a clean white maze with each level completed once the maze is fully painted.

It has proven to be a smash hit with mobile users across the planet and for a spell was the number one download in 81 countries.

Back in May the founder and boss of Neon Play, Oli Christie, could not hide his delight at all of the above, especially when demand hit 30 million downloads.

"We are working with one of the best developers on it and thought the game had potential but the speed it has got there has been surprising," said Mr Christie, posting on social media.

But the figures have not stopped climbing.

The idea for Roller Splat came from a developer who has joined the team of nearly 20 staff at the business after studying computer game design at the University of Gloucestershire.

The game was heralded at number one in 34 different countries back in February, and in May became number one in the UK too.

Neon Play was founded by Christie in 2010 after he spotted a gap in the market for iPhone games and within two years the company had achieved a staggering 60million downloads.

"It's been a journey full of ups and downs from our first success with a game called flick football that was ahead of Angry Birds in the charts at one stage," he said.

"What this proves is it doesn't matter where you are based to be successful in a market like this. We are seriously chuffed to be where we are in the charts."

Roller Splat can be downloaded from the App Store or from Google Play.