Naked success for wine company during clampdown
9th April 2020
Drinks suppliers Naked Wine today announced a sharp rise in sales during the Corona outbreak saying that restrictions on socialising has led to an increase in consumers buying their wine online.
Since the Government's implementation of restrictions and closure of pubs and restaurants, the company has seen an increase in demand from both new and existing customers.
In a trading report released today Naked Wine announced that they expect revenue to be in excess of £200m worldwide.
The company has been prioritising orders from repeat customers in the UK with a reduced range and yet these moves don't seem to have affected the sales.
Nick Devlin, group chief executive, commented: "During this unprecedented time, our absolute priority is the safety and wellbeing of our staff, customers, suppliers and winemakers and we have implemented necessary safeguarding measures in line with government advice in each of our markets.
"In the short term, the introduction of social distancing has accelerated the shift in consumer buying behaviour towards online, leading to increased demand from both new and existing customers across all our markets. Over the medium-term, COVID-19 and its economic impact clearly creates uncertainty. However, Naked, with its advantaged consumer proposition and strong balance sheet is well placed to meet the challenges of a changing consumer environment."
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