A major brand name looks set to go ahead with plans for a multi-million pound investment in a Forest of Dean market town.

Councillors gave the go-ahead to the business's proposals, which look set to create 40 new jobs - 15 full-time and 25 per time.

An estimated 2,500 residents are said to have responded to consultation by the German-owned business Lidl about the new supermarket on the Lord's Hill site in Coleford, with almost 98 per cent in support.

The town already has a Tesco and Co-operative store

According to a design and access statement by One Design Architectural Services, submitted to Forest of Dean District Council along with the Lidl plans "the choice of supermarkets or food stores in Coleford is currently very limited."

"The proposed development will, if consented, be constructed at the earliest opportunity," said the statement.

Tesco had previously won approval to build on the site, but that permission has now lapsed.

The build will include a new 76 space car park.