Mr Kipling does exceedingly good sales
By Sarah Wood | 20th April 2020
The company behind Mr Kipling and Bisto has seen a surge in sales, while the wider retail sector struggles with the effects of the coronavirus lockdown.
Premier Foods, which also owns Batchelors and Ambrosia, said high demand for cupboard fillers helped its UK retail sales rise 15 per cent during March in the run-up to and the early days of lockdown, as reported by Sky.
The company said its manufacturing facilities were working at maximum capacity to meet the increased demand. Premier is giving factory workers an extra two days of annual leave and a £250 cash bonus as a token of thanks.
In its trading statement, the company said that, although sales have started to fall from the exceptional levels seen in March, they are still expected to be higher than average, reflecting more meals than usual being eaten at home due to the government restrictions.
The company now expects it annual profits to be at the top end of market expectations.
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