Mountain Warehouse sales climb for 22nd consecutive Christmas
By Matt Hall | 7th January 2020
It isn't all doom and gloom on the high street according to the Mountain Warehouse CEO, as firm reported its 22nd consecutive Christmas of sales growth.
Sales across retail stores and eCommerce in the last quarter of 2019 rose by 16.2 per cent to £95.8million.
Black Friday 2019's sales topped a record £2.5 million - proving to be the busiest day in the company's 23-year history.
The hiking and camping store saw a 21.6 per cent increase in online sales and customers purchase over a million winter jackets and similar numbers of hats, gloves and scarves.
Sales also more than doubled at the group's sister gift and stationary outfit Neon Sheep, rising to £3.2 million.
As reported by Retail Gazette, chief executive and founder Mark Neale said: "It demonstrates the success of our bricks-and-clicks strategy and proves the doom-mongers predicting the death of the high street are wrong.
"If you have the right locations customers will come and if you have the rights products at the right price and also provide great service they will part with their hard-earned money.
"This puts us well on course for another record year and, as a result, we are continuing to invest in more stores, new territories and our online business."
Mountain warehouse currently has 400 stores in nine countries across the globe and plans to open a further 50 stores in 2020. Retail premises here in Gloucestershire include Cheltenham, Gloucester, Cirencester, Stroud, Lechlade and Stow-on-the-Wold.
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