Mothercare brand to live on - at Boots
By Sarah Wood | 16th December 2019
Struggling retailer, Mothercare, has signed an exclusive deal with Boots, so that its maternity, baby and toddler products will still be sold in the UK after its stores close down.
The two retailers confirmed that Boots will begin stocking Mothercare-branded products from late next summer, as reported by Retail Gazette.
The news comes just over a month since Mothercare, which has a store in Gloucester, put its UK operations into administration, with its remaining 79 stores set to close and uncertainty for 2500 employees.
The partnership with Boots will see stores stock Mothercare-branded pushchairs, clothing, home products and car seats. A smaller range of products will also be available on the Boots website from the middle of next year.
The deal will mean that Boots will become the only place Brits can buy Mothercare clothes. It is not yet clear how many Boots stores will offer the clothes.
In 2014, Mothercare had 250 stores. Declining sales have meant it cut stores to just 79 this year. The retailer says it has seen insufficient trade transferring from its closed stores to online sales or its remaining stores.
Attempts to find a new owner for the business have failed, with shortlisted retailers reluctant to take on the shops, warehouse infrastructure or the Mothercare head office.
Copyright 2020 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.