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Gloucestershire Business News

More strife for Superdry as broker fired

Cheltenham-based clothing brand Superdry is facing more internal strife as news emerges that the company has sacked its stockbroker.

Jefferies, the broker that supported founder Julian Dunkerton's return in a boardroom coup two years ago, is to be replaced, The Times reports.

It is claimed that relations soured after the broker refused to budge from a 'hold' position on the company's stock.

A spokesman for Superdry is quoted as saying "in line with best practice Superdry reviews its advisers from time to time".

There is currently no date for the publication of the company's financial results.

The report states that the falling out comes at a 'tricky time' for the label as it tries to move away from its "Dads' fashion" reputation and copes with the fall-out from the Covid crisis.

The board's chairman Peter Williams left in April, and finance director Nick Gresham left after just over a year.

Julian Dunkerton founded Superdry in 2003 with James Holder.

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