Money.co.uk. the Cirencester-based financial comparison site, has been bought by the owner of digital property brand Zoopla.

ZPG, which also owns uSwitch, PrimeLocation and Hometrack, acquired Money.co.uk for £80 million plus a performance-based earn-out of up to £60 million.

Established in 2008, Money is one of the UK's leading financial services comparison websites, allowing consumers to compare thousands of deals from over 600 providers across more than 60 product categories including mortgages, loans, credit cards, bank accounts and insurance.

The business has a strong brand position with over two million visits per month to its website.

Money.co.uk generated revenues of £24.7million last year.

Money has a Cirencester-based team of over 50 staff with significant financial services comparison market expertise.

Following completion, Money will continue to operate as a standalone brand and platform, headed up by Founder & CEO, Chris Morling.

Alex Chesterman, Founder & CEO of ZPG said, "We are delighted to announce this transaction. Adding Money, one of the UK's leading financial services comparison websites, to our existing brand portfolio will further enhance our product capabilities and consumer engagement across both our comparison and property platforms.

"Broadening our financial services offering has long been a key part of our strategy and I look forward to welcoming Chris and his team to the ZPG family."

Chris Morling said: "I am very proud of what we have achieved over the last nine years.

"We have developed a strong brand and loyal following and are looking forward to the next phase of our growth.

"ZPG has led the way as an innovative digital consumer champion and we are looking forward to helping even more consumers make better-informed decisions as part of ZPG."