Skip navigation

Gloucestershire Business News

Model workforce tests out new range

Weird Fish had to go angling for a fresh solution when it needed models to help market the company's latest collection.

With coronavirus restrictions limiting the Tewkesbury-based clothing brand's option, they turned to staff working from home to model the clothes being put to the test.

Brand communications manager Naomi Hedicker said: "Taking part in our staff photography initiative has really helped bring the new collection to life for me.

"I have actually really enjoyed increasing my home activity levels during lockdown. I am missing being able to do aerial training so am improvising with some simple gym equipment."

The Active Life collection incorporates new sustainable bamboo fabrics with moisture-absorbing technology.

Managing director John Stockton said: "We want to continue building an authentic look and feel for our products, so have used our Active Life collection as an opportunity to do something a bit different - showcasing our clothing in the real world and an everyday setting.

"Our staff are already an active bunch, so we felt they were perfectly placed to try out this new range from the comfort of their own homes."

Related Articles

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, June 5 Image

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, June 5

The latest important news and updates from across Gloucestershire as the coronavirus crisis continues.

COVID-19 testing centre opens in Gloucester Image

COVID-19 testing centre opens in Gloucester

The first tests have taken place at Gloucester's new regional COVID-19 testing centre.

Firm with Cinderford recycling facility tops list of £16.2billion bailouts Image

Firm with Cinderford recycling facility tops list of £16.2billion bailouts

Chemicals company BASF, which has a site in Cinderford, has been handed the maximum possible £1billion in help from the Bank of England.

Cirencester tech firm secures contract with NHS Trust Image

Cirencester tech firm secures contract with NHS Trust

The Cirencester based healthcare technology company has secured a contract to launch its digital pre-operative assessment software.

Copyright 2020 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.