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Gloucestershire Business News

Model workforce tests out new range

Weird Fish had to go angling for a fresh solution when it needed models to help market the company's latest collection.

With coronavirus restrictions limiting the Tewkesbury-based clothing brand's option, they turned to staff working from home to model the clothes being put to the test.

Brand communications manager Naomi Hedicker said: "Taking part in our staff photography initiative has really helped bring the new collection to life for me.

"I have actually really enjoyed increasing my home activity levels during lockdown. I am missing being able to do aerial training so am improvising with some simple gym equipment."

The Active Life collection incorporates new sustainable bamboo fabrics with moisture-absorbing technology.

Managing director John Stockton said: "We want to continue building an authentic look and feel for our products, so have used our Active Life collection as an opportunity to do something a bit different - showcasing our clothing in the real world and an everyday setting.

"Our staff are already an active bunch, so we felt they were perfectly placed to try out this new range from the comfort of their own homes."

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