Maternity brand strengthens partnership with Next
By Sarah Wood | 14th October 2020
Maternity and baby brand Mamas & Papas is to open two new concessions in Next stores.
The brand said a 2,000sq ft space is set to open in the Next Home store in Sheffield's Meadowhall straightaway, and a 3,300sq ft concession in the Manchester Arndale store will be open at the end of the month, as reported by Retail Gazette.
It follows the launch of successful concessions at Bristol's Cribbs Causeway Next store in 2018, and Lombardy Retail Park in Hayes in 2019. The brand is also stocked at Babyland in Cheltenham.
Mamas & Papas said the new concessions would offer both a range of products for new and expectant parents and personal shopping appointments. The company said that while many of its customers choose to shop online, others still value a personal, physical shopping experience.
Earlier this year, Mamas & Papas launched a virtual personal shopping service - with personal shoppers from stores across the UK available to speak to customers by video call from the shop floor, where they can answer questions and provide live demonstrations.
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