Matchbox plugs in to electric revolution
By Rob Freeman | 15th April 2021
The electric vehicle revolution is breaking new ground with the introduction of Matchbox toy versions.
A mini version of the Tesla Roadster, made from 99 per cent recycled materials, will be the first miniature version released next year.
And it will be followed by electric and hybrid models made by Nissan, Toyota and BMW as well as scaled-down charging stations.
As well as more environmentally friendly materials, the new product lines are designed to promote enhanced recycling.
Owners Mattel plans to use 100 per cent recycled, recyclable or bio-based plastic materials by 2030.
Global head of vehicles Roberto Stanichi said: "Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play.
Matchbox, founded in the UK in 1953, sells more than 40 million miniature vehicles each year.
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