Marketing trio to help boost law firm’s growth plans
By Sarah Wood | 29th October 2018
Law firm Lodders, which has an office in Cheltenham, has more than doubled the size of its in-house marketing team, adding three members in specialist marketing roles.
The firm has recruited Jade Skidmore as marketing coordinator, Colin Wark as marketing & CRM analyst, and Angela Howard as events coordinator.
All based at the firm's Stratford-upon-Avon office, the new roles and larger marketing resource will support Lodders' continuing growth plans, which include its recent move to new offices in Cheltenham and the creation of a new-look Rural Sector team.
Hollie Coyne, marketing manager, said: "Lodders' extensive marketing activities span hosting informative sector-specific seminars, attending regional industry events, supporting our local communities through sponsorship and fundraising campaigns, and providing our clients and contacts with insightful, relevant information.
"Investment in the firm's resident marketing resource is a reflection of the value it places on the central role of a quality communication strategy to its overall strategy for sustained growth in each of its key locations in Stratford, Cheltenham, Birmingham and Henley-in-Arden."
Marketing coordinator Jade Skidmore has particular responsibility for managing the firm's online and digital marketing across its website and social media channels, content management for the firm's intranet and internal communications programmes, and its client magazine 'Lodders Life'.
A law graduate from Glasgow University, Colin Wark brings legal practice knowledge and extensive CRM and data management expertise to the new data and CRM-led role at Lodders, to provide analytical and performance support to maximise Lodders' external marketing activities, online, e-marketing and social media campaigns.
Angela Howard moves to the marketing team from Lodders' agriculture practice, with her new role maximising her experience in planning, hosting and managing sector events for clients. As events coordinator, Angela will devise and implement internal and external plans for Lodders' busy programme of established events hosted across its office network.
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