Skip navigation

Gloucestershire Business News

M&S sees boost in women's fashion sales

Marks & Spencer grew its share of the online women's fashion market faster than any other fashion retailer last year.

M&S, which has stores in Gloucester, Cheltenham, and Cirencester, is seeing a rise in fashion sales after a concerted boost, which included selling other brands on its website, according to new data.

Figures from Kantar Worldpanel show the high street retailer increased its share of the online women's fashion market by 0.8 percentage points to seven per cent in the last half of 2020. It also increased its share across the full year.

Rivals including Next, John Lewis and the recently collapsed Debenhams in Gloucester's Kings Square, all saw their shares fall over the same period.

Last October M&S began selling third-party fashion items online for the first time in its history as part of an ambitious plan to modernise its offering.

M&S partnered with Nobody's Child to offer a range of 140 womenswear products including dresses, knitwear and loungewear, all available for next-day delivery.

It's part of their wider strategy to improve its ecommerce and reverse their fall from grace on the high street.

It comes as M&S powers ahead with its "Never the Same Again" initiative, marking a heavy investment in and focus on becoming a "digital first" retailer.

M&S overhauled its 'Sparks' loyalty scheme to become entirely digital when it announced its debut online launch with Ocado. According to M&S, its new app has been downloaded over one million times.

Related Articles

£20m bid submitted to regenerate three Gloucester sites Image

£20m bid submitted to regenerate three Gloucester sites

A £20 million bid to help regenerate Gloucester city centre and create hundreds of new jobs has been submitted to the Government under its 'Levelling Up' scheme.

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, June 18 Image

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, June 18

The ongoing coronavirus situation is changing by the hour with announcements being made about businesses and services that are being forced to adapt and change.

Major investment as Versarien reveals relocation to the Forest of Dean Image

Major investment as Versarien reveals relocation to the Forest of Dean

Leading Gloucestershire innovation firm Versarien has found the 'perfect place' for its next stage manufacturing and research facility - the Forest of Dean.

Mira Showers celebrates 100 years  Image

Mira Showers celebrates 100 years

Cheltenham-based Mira Showers is celebrating its 100 year anniversary this year.

Copyright 2021 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.