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Gloucestershire Business News

M&S joins kidswear resale market

M&S Kidswear is partnering with the UK's first fully circular kidswear marketplace where parents can buy, sell, donate and recycle outgrown children's clothes.

The dotte resale collective is made up of 16 independent and sustainably- minded kidswear brands. M&S Kids is the first major retailer to get on board.

When a dotte user sells a pre-loved M&S item, they get an M&S voucher for £5 off when they spend £25 at M&S online.

The partnership is launching in the Easter holidays, when parents are thinking about clothes for the summer ahead - from school summer dresses to swimwear for staycations.

M&S kidswear products undergo extensive quality and wash testing to ensure they can be handed down to friends and family - and jackets even come with a name label ready for three owners.

Alice Duggan, head of M&S Kidswear, said: "We design and make our products so that the M&S label means quality - product that can be handed down - because we believe style shouldn't cost the earth. Pre-loved selling is a growing market and, through joining the dotte resale collective, we're looking forward to learning more from an agile start-up and supporting the circular economy."

Samantha Valentine, co-founder at dotte, said: "All those growth spurts make kidswear one of the fastest areas of fashion, with 183 million items of kids' clothing going to landfill every year in the UK alone. We wanted to give parents a simple way to pass on their clothes to other families, and at the same time recoup some of the money they originally spent and reduce their carbon footprint all in one go.

"Having a trusted kidswear retailer like M&S on board signals a huge step change in the industry itself."

Picture credit: Marks and Spencer

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