Luxury retailer Harvey Nichols pushes kidswear recycling
By Richard Wright | 14th September 2021
Exclusive retailer Harvey Nichols has launched a drop off point for recycling fashionable kids clothing at its prestigious Knightsbridge store in London.
And shoppers in Gloucestershire can grab a piece of the online retail action because the items will be re-sold globally.
Located in Harvey Nichols' newly launched childrenswear department, the luxury retailer has joined forces with second-hand reseller Kids o'clock to offer a resale drop-off point for 'pre-loved' kids' clothing.
Kids o'Clock is a 'peer-to-peer marketplace for the modern parent', enabling them to list their children's clothing, accessories, toys, prams, car-seats and other items for resale, and for others to purchase these things at a fraction of the retail price.
As a reward for helping the planet and donating items, customers at the Knightsbridge store will receive a £20 voucher to spend on more Harvey Nichols' childrenswear.
The children's rental and resale category is still a relatively small sector within the fashion industry, despite 90% of kids clothing only being worn a few handful of times.
There are approximately 8-10 sizes that children go through from birth until 3, equating to a lot of clothes.
It is arguably the sector that accounts for the largest amount of clothing and textile waste - a problem Kids o'Clock and Harvey Nichols are hoping to provide a solution for through this collaboration.
The goal of this partnership is to raise awareness around the childrenswear resale sector and show consumers how easy it is to donate, as well as purchase pre-owned items in an environment they would never typically have thought to do this in.
It shows how top brands like Harvey Nichols are determined to engage in the so-called 'circular economy' revolution of recycling.
Laura Roso Vidrequin, Founder of Kids o'Clock said, "Donating pre-loved items hugely extends the lifespan of children's clothing and offers a dynamic way for consumers to do their bit for the environment whilst still allowing them the positive connotation attached to buying something new when shopping."
Laura Larbalestier, Fashion Director at Harvey Nichols said, "This innovative new service provides our customers with a sustainable solution for pre-loved children's clothing that closes the fashion circle.
"Not only does it extend the life of items that are all-too-quickly grown out of, but a percentage of proceeds is given to charity and anyone donating a bag of clothes will receive a kidswear voucher to spend in-store."
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