The UK flower industry is worth over £2bn and a new Cotswold florist is looking to tap into the market.

High-end florist, Elitonia Ltd, launched in the Cotswolds with a reception for local businesses and dignitaries at the Corinium Museum in Cirencester.

With a large proportion of spend coming from the hospitality industry, floristry has become about more than just flowers. Increasingly, it is about creating memorable experiences for businesses and their customers.

Elitonia has brought together florists, creative experts, photographers, event planners and event stylists to provide clients with a full event management service.

Speaking at the launch, Toni Ryder, managing director, said: "You can achieve amazing things with a little imagination, creative floristry and most of all, fun and enjoyment. Branding and showing off products in a different light, and making your social events and corporate occasions memorable - they're all driven by our imaginations."

Find out more at https://www.elitonia.co.uk 

Photo credit: Jered Bolton