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Gloucestershire Business News

Lush to boycott social media

Cosmetics retailer Lush has said it plans to boycott several social media platforms over safety concerns.

The business, with a store in Cheltenham, said it would 'turn its back on Facebook, Instagram, TikTok and Snapchat until they take account to provide a safer environment for users."

It said all Lush brand, retail and people accounts across all the 48 countries where it operates will be closing.

In a statement, the company said: "Having previously attempted this in 2019, our resolve has been strengthened by all the latest information from courageous whistleblowers, which clearly lays out the known harms that young people are exposed to because of the current algorithms and loose regulation of this new area of our lives.

"We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media.

"So Lush will be signing out from Facebook, Instagram, TikTok and Snapchat, until these platforms can provide a safer environment for their users.

"Lush promises not to be completely anti-social. We will do all we can to find new ways to connect, to build better channels of communication elsewhere, as well as using the older tried and tested routes."

It added that the Lush brand will still be active on Twitter and YouTube.

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