Lucozade Ribena Suntory changes name
By Rob Freeman | 8th September 2020
One of the best-known manufacturing names in Gloucestershire is changing as part of a global rebrand.
Lucozade Ribena Suntory, which has a bottling plant at Coleford, has been renamed Suntory Beverage & Food Great Britain and Ireland ito bring the company closer to the Suntory Group's global brand identity.
All the European markets of the Japan-based Suntory Group, one of the world's leading global drinks companies, have adopted their versions of the new name from today.
A new corporate brand look will accompany the name changes to reflect the company's global identity.
Chief operating officer Carol Robert said: "We've been proud members of the Suntory Group since 2014 and this name change further demonstrates our commitment to work as one Suntory, united by our shared Growing for Good vision.
"Our new name reflects an exciting step change in our business and I look forward to this next phase of growth delivered with the same passion, purpose and pride we've always had."
The company's Coleford factory received a £13million investment in an energy and water-efficient bottling line which started production earlier this year.
Suntory Beverage & Food Europe chief executive Peter Harding said: "Being part of Suntory is something special.
"The company was founded in 1899 based on strong values, a belief in giving back to society and a fearless spirit of innovation and entrepreneurship.
"I couldn't be prouder today than seeing the Suntory name front and centre of all our business operations across Europe."
He continued: "This signals a cultural shift in our organisation, bringing our employees together to be more connected and collaborative, and working together to deliver better outcomes for our customers and consumers."
The company has 3,800 employees and operates local production facilities in the UK, France and Spain.
UK brands like Lucozade and Ribena are on track to become the first drinks to be made from fully sustainable plastic due to ground-breaking research into enzymatic recycling.
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