Lidl by Lidl: German discounter pips rival as cheapest supermarket of 2020
By Matt Hall | 15th January 2021
Lidl has narrowly beaten Aldi to be named the cheapest supermarket of 2020, according to consumer champions Which?
Which? tracked the price of 45 popular branded and own-label products such as Hovis bread, Knorr stock cubes and free-range eggs in eight major supermarkets for at least 100 days between January and December 2020.
In a year when saving money became more important than ever for many households, Which? calculated the average price of each item over the year and the total average cost of all 45 items in the trolley. Lidl was the cheapest, with the basket costing £42.67 on average.
Aldi, where the same basket of items cost £43.01 on average, was the second cheapest - with just 34p separating the German rivals.
In recent years, Aldi and Lidl have significantly grown their market share in the UK, but this is the first time they have been included in Which?'s annual study, which now includes own-label items as well as branded ones.
Asda was the third-cheapest supermarket with the same basket of items costing £48.71 on average, however this is still over £5 more than Aldi and Lidl.
Natalie Hitchins, head of Home Products and Services at Which?, said: "Many households have been under financial pressure due to the pandemic, so getting value for money on their weekly shop has become more important than ever. Our analysis shows that customers do not have pay over the odds for their groceries.
"Customers looking to save money this new year and cut down on the cost of their weekly shop should consider shopping around for the best prices."
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