Lawyers from a county firm have swapped pens for paintbrushes in support of the inaugural Bloor Homes Cheltenham Festival of Cycling.

Willans LLP solicitors will be displaying a donated bicycle outside their offices, which they have painted an eye-catching shade of lime green, as part of the festival's bike trail around Cheltenham.

The firm, which celebrates its 70th birthday this year, is one of the supporters of the council-organised festival. The highlight will be the finish of the seventh stage of the OVO Energy Tour of Britain on Saturday 9 September when 120 cyclists will pedal past some of the town's famous landmarks and along the historic Promenade.

Managing partner Bridget Redmond commented: "It is a pleasure to be backing the inaugural Cheltenham Festival of Cycling as part of the penultimate stage of the OVO Energy Tour of Britain. As a responsible and ethical firm, we have a stake in the town's prosperity and a duty to help with efforts to put Cheltenham on the map.

"An initiative that not only encourages the community to get active but also boosts footfall and tourism in the town centre is one we are very happy to support."

The finish line of stage seven of the legendary tour will be alongside Imperial Gardens, opposite the firm's offices.

Tracey Crews, council project sponsor of Bloor Homes Cheltenham Festival of Cycling said: "I'm delighted to see Willans solicitors supporting our festival in such a fun way. Local businesses and communities will no doubt benefit from this event, not only on the day itself but also the post-event legacy plan. From painting bikes to coordinating window displays there really are some inexpensive but effective ways to get involved."

Pictured: L-R: Willans lawyers Nick Southwell, Tom O'Riordan, Megan Bullingham and Paul Symes-Thompson.