Laura Ashley signs partnership with baby brand
By Sarah Wood | 30th June 2022
Furnishing and fashion brand Laura Ashley has confirmed a new global partnership with Mamas & Papas.
The partnership will see the two British retailers create a collection combining Laura Ashley's archive prints with Mamas & Papas' expertise in the baby industry, as reported by Retail Gazette.
The collection is due to launch in spring next year - Laura Ashley's 70th Anniversary year. It will include baby clothes, nursery bedding, toys and two Mamas & Papas signature pushchairs.
The range will be available internationally through both brands' stores.
Laura Ashley said it has chosen some of its iconic prints to create contemporary heirlooms for customers.
Laura Ashley closed its stores in Cheltenham and Cirencester, but a range is still stocked at Blooms in Haresfield.
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