Laura Ashley begins 'NEXT' chapter
By Matt Hall | 30th October 2020
Laura Ashley has announced a new partnership with fashion brand NEXT plc to reintroduce their home products online and in stores nationwide.
Global advisory, restructuring and investment firm Gordon Brothers rescued Laura Ashley from administration in April 2020 and acquired its brand, archives and related intellectual property.
Laura Ashley's 147 stores as well as manufacturing and logistics operations were not included in the sale, and these parts of the business remain for sale.
The new partnership will mean Laura Ashley products will be stocked in NEXT's 500 stores across the U.K. including those in Gloucester and Cheltenham.
"We are truly delighted about this opportunity," said Frank Morton, CEO of International for Gordon Brothers.
"Our partnership with NEXT allows us to embark on an exciting new chapter and relaunch the iconic Laura Ashley brand."
"Our decision to acquire the brand was based on the global awareness of Laura Ashley and customer affinity for the brand, which will be renewed through this partnership."
Simon Wolfson, CEO at NEXT said: "NEXT is delighted to be partnering with Gordon Brothers and the Laura Ashley team to re-launch this iconic British brand. We believe that the combination of the design vision of the Laura Ashley team alongside NEXT's online and retail infrastructure can combine to revitalise this world class brand."
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