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Gloucestershire Business News

Land Rover tops table for biggest used car sales margin

Three Land Rover models took the top three places for used car retail margin last month, according to Dealer Auction's Retail Margin Monitor.

In March, the most profitable car was the Land Rover Discovery 4, with an average retail margin of £4,200, which is said to be the highest average profit margin that Dealer Auction has recorded so far this year.

The Discovery was followed by the Range Rover Sport at £4,000 and the Range Rover Evoque at £3,600.

Dealer Auction's sales and marketing director Sarah Marley said: "The data emphatically shows that preowned Landies are the ones to watch for dealers seeking out opportunities for extra profit.

"Despite the current pressures on consumers' pockets, the profit performance of these premium vehicles indicate that buyers are far from put off. "

Used premium marques in general are said to have attracted the biggest retail margins for March - making up seven of the total top 10 models and seven of the top 10 brands.

Land Rover was the top performing brand with an average retail margin of £3,500, with Jeep also performing well - showing preowned SUVs continue to be big earner for dealers, as drivers seek practical lifestyle-inspired vehicles.

Richard Walker, data and insights director at Auto Trader, added: "Again, the RMM offers a fascinating look at the many opportunities available in the market. Although there are signs the exceptional levels of demand we saw in 2021 are softening slightly, consumer appetite for new and used cars remains comfortably above pre-pandemic levels.

"And despite the potential economic headwinds, our research shows consumer confidence among car buyers is robust.

"Combined with the ongoing supply constraints, these market dynamics will ensure used car prices remain strong for the foreseeable future, and in turn, continue to offer positive trade margins."

Punchline-Gloucester.com says: "These are some impressive figures for the used car market. As lead times for new vehicles continue to get longer, it shows that the demand for premium used cars remains high. But how often do dealers sell cars with margins this high?"

What do you think? Email news@moosemarketingandpr.co.uk 

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