Celebrated Gloucestershire entrepreneur and Superdry fashion brand founder, Julian Dunkerton, has sold a 6.7 per cent stake in his former company.

Mr Dunkerton stepped down from his role on the board in March this year after building the company from a market stall to the current publicly-listed global concern.

At £12.85 per share calculations are that the Cheltenham resident raised a tidy £71million, dwarfing the £17.8 million he earned from the sale of 1.23 per cent stake he sold back in January.

This most recent news is said to have sent the share price of the clothing retailer tumbling by 10 per cent and follows a fall of a third over the last year.

Profits have declined in the business annually over the last four years with Superdry revealing in its annual results it was adopting a more "capital light model" aimed at improving margins.

Mr Dunkerton has publicly declared himself wedded to Gloucestershire and is involved in a number of business interests in the county, including his The Lucky Onion hotel, pub and restaurant group, and development of Dowdeswell Park into a haven of artisan food and drink producers.

The 210-acre site off the London Road South East of Cheltenham through Charlton Kings is already home to upmarket building firm Dowdeswell Estates, Sibling Distillery, Battledown Brewery and Dunkerton's Cider, which its namesake declared to the Financial Times to be the "best cider in the world".

Those concerned he may run short of funds should his recent windfall not suffice fear not. He reportedly still owns 18.5 per cent of Superdry which comes in a little over 15.1 million shares.

By today's calculations that's somewhere in the region of £200million he can tap into.