John Lewis to sell fashion in Waitrose stores in bid to turnaround profits
By Sophie Ladd | 8th September 2021
John Lewis is to launch a fashion range which it will sell in its partner Waitrose stores in a bid to regain profits.
The current Anyday line includes homeware and technology, but it will soon expand to include 700 menswear, womenswear and children's clothing products.
The new range will be affordable, with jogging bottoms for women selling for £22 and leggings for children at £4.
Roughly 300 items will be stocked in 120 Waitrose stores by October.
Executive director Pippa Wicks commented: "Anyday was created to deliver style, quality and value for money and has been our most successful own-brand home launch for a spring season to date.
"The strong reaction from customers led to nearly £60million in sales in the first four months."
This comes after John Lewis announced £452 million losses in 2020. The firm has shut 16 of its 50 stores in an attempt to bounce back.
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