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Gloucestershire Business News

John Lewis switches on Christmas website

The unveiling of John Lewis' Christmas advert has become one of the main signals that the festive season is on its way.

And now the retailer has responded to a demand for festive products by opening up its online Christmas shop early.

It may be four months today until Christmas, but searches online for the likes of lights, trees and hampers have increased by almost 300 per cent compared to 2019, prompting John Lewis to open the specialist section of its website 10 days earlier than a year ago.

Christmas trees, baubles, cards, lights and wrapping paper are the items searched for most often.

Christmas buyer Jason Billings-Cray told Sky News: "Christmas always provides a reason for celebration and a welcome break.

"Understandably, it looks as if people are looking forward to and planning for it earlier than ever this year.

"Christmas celebrations mostly take place in our homes and we have seen how he lockdown had made people think more about their homes, so perhaps we shouldn't be surprised that people are already thinking about how they will decorate their homes this Christmas."

Shelves in John Lewis department stores, including Cheltenham, will not start seeing festive products until September 25.

But mince pies and Christmas food is set to be on the shelves of sister chain Waitrose from September 10 - around the same time as normal.

Waitrose has seen a 42 per cent increase in searches for Christmas products, the lockdown growth in home baking sending mincemeat searches soaring by 400 per cent.

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